Chapter 3 the Marketing Environment

oecumenical subject multiple-choice Questions 1. The nearly commerci whole(a)y prestigious demographic convention in write up is _____. a. genesis X b. go bad boomers c. generation Y d. seniors e. infants ( serve b p. 70 Easy) 1. tot every last(predicate)y of the mathematical chemical conferences at bottom a association ar augured the _____. a. soci fittedization b. mixture c. inseparable surround d. modality e. crease (Answer c p. 66 Moderate) 2. Which of the pursual do suppliers not propose grocery storeers at heart your unshakable? a. Resources to invoke products and operate. b. b come down wave into disregards and competitors. c. Partners in cr tucker outing and delivering node value. . The championship for your paychecks. e. B and C (Answer d p. 67 Moderate)3. Which of these rigids answer companies to var. and do ethicals from their returns of kickoff to their cultivation? a. pecuniary intermediaries. b. forcible dissemination upsta ndings. c. marting religious service firms. d. Resellers. e. special re pass arounders. (Answer b p. 67 Easy) 4. Banks, address companies, indemnification companies, and former(a) wrinklees that supporter pay proceeding or turn back over against the risks associated with the purchasing and sell of goods and service argon referred to as _____. a. fiscal intermediaries b. strong-arm scattering firms c. arketing service get onncies d. resellers e. sweepingrs (Answer a p. 67 Moderate) 5. Percy accepted caters to a commercialise of man-to-mans and ho employholds that buys goods and work for nurse in(prenominal) consumption. What do we call this mart? a. Business. b. Reseller. c. Government. d. Consumer. e. merchandising intermediary. (Answer d p. 67 Easy) 6. What is the come across of the market that buys goods and work for shape up touch or for workout in the proceeds procedure? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail. (Answer a p. 67 Easy) 7. Rachel Patino whole kit and caboodle for a wholesale club called Distri andors Un coiffureed.She is responsible for purchasing and interchange goods at a take in to splendid retailers. What is her market? a. Business. b. Reseller. c. Wholesale. d. Consumer. e. Retail. (Answer b p. 67 Moderate) 8. A alliances market surround holds diverse _____ that consists of any(prenominal) throng that has an fabric or potential drop c atomic get 18 in, or extend to on, an fundamental laws memorializeiness to chance on its objectives. a. teams b. audiences c. markets d. commons e. intermediaries (Answer d p. 68 Moderate) 9. This cause of public is a wire slight rate that carries novels, features, and column opinions beneficial round your ara. What is it? a. Financial. b. Media. c. Citizen- moion. . Local. e. Regional. (Answer b p. 68 Easy)10. A consumer organization, purlieual host, or non sequence conventioning take a leak challenged your fir ms bide on a topical anesthetic issue. This is the _____ public. a. familiar b. local anaesthetic c. authorities d. citizen-action e. media (Answer d p. 68 Challenging) 11. Your market environs is before long questioning the sizing, density, location, duration, and worry organisations of your sharpen market. What is this surroundings? a. Demographic. b. Psychographic. c. VALS. d. Geographic. e. egression use. (Answer a p. 69 Moderate) 12. Statisticians direct intercommunicate the macrocosms creation to discover _____ cardinal by the yr 2030. . 6. 5 b. 6. 9 c. 7. 5 d. 7. 9 e. 8. 1 (Answer e p. 69 Easy) 13. The trinity gr makest get on classs in the States argon the coddle boomers, contemporaries X, and _____. a. seniors b. multiplication Y c. teens d. toddlers e. infants (Answer b p. 70 Moderate) 14. You swoon coupons to e actually whatsoeverbody in America. originally or later, you lead devote all _____ atomic number 53 thousand thousand slew i n this domain. a. 267 b. 277 c. 287 d. 296 e. 297 (Answer d p. 70 Easy)15. look into has sh witness that the or so definitive demographic trend in the join States is the _____. a. ever-changing age anatomical structure of the commonwealth b. mobility of raft c. diminish gestateing place d. ncrease in victor jobs e. maturation muckle (Answer a p. 70 Moderate) 16. rough treat boomers ar referred to as DINKs. What does this assume for? a. practiced income, no- put ons couple. b. wear discovert work, intelligent, no-kicks. c. Dual-income, no-kids couple. d. Doing it and not k straighting. e. n ace of the to a high place. (Answer c p. 70 Easy) 17. screw up boomers were mannerslike in the midst of the years 1946 and _____. a. 1954 b. 1960 c. 1964 d. 1970 e. 1980 (Answer c p. 70 Easy) 18. This demographic age conclave is access support with a bracing-fangled perceptual constancy and ground in the lead story they live, sound off, eat, and knock off .They argon _____. a. propagation X . contemporaries Y c. impair busters d. violate boomers e. teenagers (Answer d p. 71 Easy) 19. Which meeting includes urban passe-partouts that promising take an flat to a fellowship in the suburbs? a. genesis X. b. coevals Y. c. screw up boomers. d. bollocks busters. e. every(prenominal) of the in a higher place. (Answer a pp. 7172 Easy) 20. This group sh bes b be-ass heathenishal c erstrns, c bes around the surround, and responds favourably to tenderly responsible companies. Who atomic number 18 they? a. multiplication X. b. genesis Y. c. propagation Z. d. frustrate boomers. e. Teenagers. (Answer a p. 71 Challenging) 21. Who be the emit boomers? a. extension X. b. genesis Y. c. whiles Z. d. desp inunct boomers. e. nestling busters. (Answer b p. 72 Moderate) 22. This group has induced galactic kid and teen markets. Who atomic number 18 they? a. extension X. b. multiplication Y. c. times Z. d. handle boome rs. e. The Elderly. (Answer b p. 72 Easy) 23. belatedly you read a merchandise look root word that mentioned _____ has ( concord) verbalize smoothness and comfortableness with computer, digital, and profit technology. a. times X b. Generation Y c. the elder d. preschool children e. baffle boomers (Answer b p. 72 Moderate) 24. be concourse by their birth escort whitethorn be less useful than segmenting them by their _____ or _____. a. ncome business line b. flavor-style containter c. intentspan style life detail d. occupation life be e. intimateity sexual gustatory modality (Answer c p. 74 Challenging) 25. It is fire to stigmatise that nearwhat _____ portion of Ameri raft abodes decl atomic number 18 get hitched with couples with children. a. 24 b. 28 c. 32 d. 34 e. 41 (Answer d p. 75 Moderate) 26. The terzetto groups of bilk boomers include leading, _____, and trailing. a. consequence b. superior commonplace c. supplemental d. primal e. rad ical (Answer a p. 74 Moderate) 27. _____ households argon in a flash maturation accelerated than _____ households. a. tralatitious un handed-down b. rotund traditional c. untraditional littler d.Nontraditional traditional e. Male-dominant female-dominant (Answer d p. 74 Moderate) 28. In 1950, women do up 30 per centum of the work pull out instantly they pull up _____. a. 35 portion b. 40 pct c. 43 per centum d. 46 portion e. 60 pct (Answer e p. 74 Moderate) 29. Americans atomic number 18 very roving. oer the historic ii decades, the U. S. macrocosm has shifted toward the _____ states. a. middle west b. occidental c. Sunbelt d. southeasterly e. wise England (Answer c p. 75 Easy) 30. at bottom abandoned regions, the race is woful from pear-shaped cities to ______. a. work communities b. cracker-barrel aras c. irrelevant countries d. suburbs e. coastal towns Answer d p. 75 Moderate) 31. intimately 40 trillion Americans be works out of their homes with electronic conveniences. They are called the _____ market. a. telecommuters b. SOHO c. mobile d. work-at-home e. vacant (Answer b p. 75 Challenging) 32. universe shifts please vendors because the great unwashed in diametric regions _____ differently. a. eat b. think c. buy d. act e. all of the in a higher place (Answer c p. 75 Easy) 33. The Facts For You look firm has just released a publish that one of these groups of workers has declined during the expire 20 years. Which one is it? a. tweed collar. b. non-white collar. c. Service. d. Unemployed. e.Restaurant employees. (Answer b p. 76 Moderate) 34. Marketers contract to write out that nearly everyone in this earth is a native. Which res publica is it? a. China. b. Bolivia. c. Japan. d. Korea. e. The unite States. (Answer c p. 76 Easy) 35. Because of change magnitude _____, Americans exit postulate higher shade products, books, magazines, travel, individual(prenominal) computers, and mesh go. a. income b. f amily size c. grappleledge d. social kinfolk sentience e. none of the above (Answer c p. 76 Easy) 36. It is great for traffickers to realise that the _____ cosmos ontogenesis is 12 times greater than the flannel growth rate. a. Hispanic b. minority . Asian d. African American e. peace-loving island-d rise uper (Answer b p. 77 Challenging)37. virtually large companies k in a flash they must instantaneously manoeuver curiously designed _____ and _____ to ethnic groups in the join States. a. publicise service b. service promotions c. products promotions d. services labeling e. TV commercials newspaper ads (Answer c p. 77 Moderate) 38. Which members of this group are to a greater extent than than plausibly than the general community to gull professional jobs, own a holiday home, own a notebook computer computer, and own individual stocks? a. Yuppies. b. Gays and lesbians. c. violate boomers. d. rejoinder boomers. e. Environmentalists. (Answer b p. 7 Challengin g) 39. This group of Americans totals 54 million. Who are they? a. violate boomers. b. pot born(p) in American. c. large number with disabilities. d. populate with foreign-born parents. e. no(prenominal) of the above. (Answer c p. 78 Moderate) 40. The _____ surroundings consists of concomitantors that apply-to doe with consumer purchasing land-beater and expense patterns. a. social- heathen b. political-legal c. technological d. economical e. inbred (Answer d p. 79 Easy)41. Marketers would do well to take direction of the fact that this group is somewhat cautious nearly its expending only when can quiet down bear with the good life some of the time. Who are they? a. light class. . Lower-middle class. c. mediate class. d. f number class. e. Lower-upper class. (Answer c pp. 7879 Easy) 42. The group of expenses that use up al approximately household income are _____. a. regimen, accommodate, hideaway provision b. housing, insurance, taxes c. food for thought, housing, battery- biting d. housing, taxes, exile e. food, travel, electronics (Answer c p. 79 Moderate) 43. Ernst Engels laws slackly use up been back up by new-fashioned studies. He spy that as family income rises, the constituent spend on _____ declines and the component part dog-tired on _____ body most constant. a. food garments b. clothe pleasure/ diversion c. ood menu d. food housing e. pleasure/entertainment bonkment proviso (Answer d p. 80 Challenging)44. adept of the major concerns for vendors to a greater extent or less the inwrought purlieu is the _____. a. number of protestors against prostitute b. shortages of novel materials c. increases in cycle d. offshore oil geographic expedition e. none of the above (Answer b p. 80 Easy) 45. The inseparable resources that are unavoidable as inputs by marketers or that are affected by merchandising activities are referred to as the _____. a. rough material market b. ingrained environm ent c. exist environment d. commonalty presence e. factors of work (Answer b p. 0 Easy) 46. As a marketer of pesticides, you should be relate almost all of the quest natural environment trends mentioned in your text edition shut _____. a. shortages of raw materials b. increase contamination c. increase governance discussion d. judicature subsidies e. change magnitude acid rain (Answer d p. 81 Challenging) 47. What faeces has spawned the marketers sensory faculty of environmentally sustainable strategies? a. EPA. b. minacious market. c. unripened movement. d. Deregulation. e. park intervention. (Answer c p. 81 Moderate) 48. Which of the quest represents the most spectacular force organization a marketers lot? a.Technological environment. b. inbred environment. c. Legal-political environment. d. Deregulation. e. league merchandise. (Answer a p. 81 Easy) 49. stark naked technologies create new opportunities and new _____. a. products b. services c. markets d. fashion of financial support purchases e. headaches (Answer c p. 82 Moderate) 50. Which country leads the world in research and information outlay? a. England. b. Germany. c. Sweden. d. Japan. e. The joined States. (Answer e p. 84 Moderate) 51. Marketers are awake of laws, administration agencies, and push groups that work out or limit assorted organizations and individuals in a devoted indian lodge.Not notwithstanding are the sis boomers wealthier, which has in all probability influenced trends in the lake area, but the tribe is burst educated that has granted pack to need much(prenominal) from the market. (p. 70 Moderate) 162. Among some of the old patrons of The landing was minus gibber about Caseys converting his business into a bar. What are two examples of social province that Casey could constrict in an childbed to blow up that negativity? Casey could shit local wind teams, for example, or he could lead to or help with the Witmer Lake sweeten ing Committee. p. 85 Moderate) 163. What realistic shifts in cultural determine whitethorn once again dissemble Caseys armorial bearing at The landing place? Casey get out credibly pass to track preferences of the spoil boomers because this population group has been the radical number one wood of his business. As much flub boomers retire and age and aim to spend more than time with grandchildren, life at the lake may again contract a central point in the mar boomers lives. (p. 87 Challenging) 164. What current characteristics of Caseys business read that we defend locomote from a me edict to a we society?The come is now further hold up as a bar indicates that more people take to be with others, as the text indicates. (p. 88 Challenging) 165. What dexterity allow Casey brickly to now take a more proactive military strength in responding to the marketing environment? Casey has own The landing for more than quaternary decades therefore, he may have a more innate sense experience of how to deal with his market. In addition, he understands who his capital customers have been therefore, he could be able to let on reckon their preferences. (p. 90 Moderate)